This animated music video was created to promote Dare to Care Bear plush release in 2022, during my role as Media Producer at Cloudco Entertainment. I worked closely with our partner, Copernicus Animation Studios (who was responsible for the animation), and acted as a liaison between Cloudco and Copernicus. I was responsible for developing the concept for the video, working closely with in-house illustrators at Cloudco to design characters, writing the song lyrics that highlight key brand messaging, providing notes and feedback to the animation studio, and paying close attention to details, ensuring a high-quality product.